Public Information and Awareness

Editor’s Note: These series are selected from manual Electric Vehicle Community Market Launch Manual: A Guide to Prepare Your Community for Electric Vehicles which was prepared by the Electric Transportation Coalition (ETC) and the Electric Vehicle Association of the Americas (EVAA) in cooperation with the U.S. Department of Energy (DOE) and the U.S. Department of Transportation (DOT).

HIGHLIGHTS OF SECTION

PURPOSE

Creation of public information and awareness programs that explain the importance of EV infrastructure will be crucial to the successful introduction of EVs. This section of the Manual provides guidelines for developing public information and awareness programs and for educating stakeholders on specific infrastructure systems.

ISSUES ADDRESSED

  • Guidelines for developing public information and awareness programs
  • Ideas for public information activities related to EV infrastructure
  • Guidelines on educating stakeholders on specific infrastructure systems

GENERAL CONCLUSIONS

Comprehensive communications programs can change a person that generally supports EVs into one who is willing to take action in supporting EVs.

Communications programs and key messages should be tailored to specific EV audiences.
Key messages on EV charging facilities could report on the benefits of nighttime charging and the locations of charging facilities.

Key messages on EV service and maintenance could report on service training curriculum and local availability of service.

Key messages on batteries could report on advances in battery technology and battery recycling availability.

Key messages on community integration could report on strategies available for deploying the necessary infrastructure in buildings, and the availability of local EV emergency response programs.

Successful EV commercialization in any community will depend, in large part, on the development of a public information and awareness program. Comprehensive, credible communications programs can motivate people to support EVs.

This section includes the following:

  • Guidelines for developing public information and awareness programs
  • Suggestions for public information activities on EVs and their infrastructure
  • Guidelines for educating stakeholders on specific EV infrastructure systems
  • Case studies that detail successful public information programs and activities

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April 17, 2008 · Filed Under Electric Car Conversion Blog

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