Public Information and Awareness
Editor’s Note: These series are selected from manual Electric Vehicle Community Market Launch Manual: A Guide to Prepare Your Community for Electric Vehicles which was prepared by the Electric Transportation Coalition (ETC) and the Electric Vehicle Association of the Americas (EVAA) in cooperation with the U.S. Department of Energy (DOE) and the U.S. Department of Transportation (DOT).
HIGHLIGHTS OF SECTION
PURPOSE
Creation of public information and awareness programs that explain the importance of EV infrastructure will be crucial to the successful introduction of EVs. This section of the Manual provides guidelines for developing public information and awareness programs and for educating stakeholders on specific infrastructure systems.
ISSUES ADDRESSED
- Guidelines for developing public information and awareness programs
- Ideas for public information activities related to EV infrastructure
- Guidelines on educating stakeholders on specific infrastructure systems
GENERAL CONCLUSIONS
Comprehensive communications programs can change a person that generally supports EVs into one who is willing to take action in supporting EVs.
Communications programs and key messages should be tailored to specific EV audiences.
Key messages on EV charging facilities could report on the benefits of nighttime charging and the locations of charging facilities.
Key messages on EV service and maintenance could report on service training curriculum and local availability of service.
Key messages on batteries could report on advances in battery technology and battery recycling availability.
Key messages on community integration could report on strategies available for deploying the necessary infrastructure in buildings, and the availability of local EV emergency response programs.
Successful EV commercialization in any community will depend, in large part, on the development of a public information and awareness program. Comprehensive, credible communications programs can motivate people to support EVs.
This section includes the following:
- Guidelines for developing public information and awareness programs
- Suggestions for public information activities on EVs and their infrastructure
- Guidelines for educating stakeholders on specific EV infrastructure systems
- Case studies that detail successful public information programs and activities
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Electric Car Misconceptions and Facts
Converting to electric is expensive
FACT: It only costs 1 full months gas bill to pay for the conversion. That’s right, only a few hundred dollars. Plus the IRS will refund you for driving a clean fuel vehicle.
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Battery powered cars are slow
Fact: The car we configured does 55 MPH. Fast enough for us!
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Battery powered cars don’t travel very far
Fact: The car we configured can travel 100 + miles on a single charge. Good enough for us.
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Battery powered cars still cost money to charge
Fact: It costs about 1 cents for every mile traveled, now that’s cheap!
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Battery powered cars still cost a lot to maintain
Fact: They are very cheap to maintain. The only thing to do is to change your breaks when needed. No engine, means no expensive repairs and oil changes.
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Converting to electric is difficult
Fact: Its VERY easy to convert and no special skills are needed because the manual walk you through it. If you are having any trouble you can get a mechanic to help you for a few hours to install any parts you are having trouble with.
We hope to have helped you with our research to come an informed decision on which electric conversion manual best suits your needs and budget. We believe the electric car is the only solution on the gas crises.
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Support of Electric Vehicles and Charging Facilities (1)
Editor’s Note: These series are selected from manual Electric Vehicle Community Market Launch Manual: A Guide to Prepare Your Community for Electric Vehicles which was prepared by the Electric Transportation Coalition (ETC) and the Electric Vehicle Association of the Americas (EVAA) in cooperation with the U.S. Department of Energy (DOE) and the U.S. Department of Transportation (DOT).
EV CHARGING SYSTEM MAINTENANCE
EV owners must be confident that their vehicles will be available when needed. Therefore, any charger equipment problems need to be addressed quickly and reliably.
Like many appliances, the charger will require on-site repair. In the case of most privately owned EVs, that site will likely be at the home. For commercial fleets, the main charging site will likely be the fleet’s centrally located garage.
The charger may be integrally linked with the vehicle (as in the case of an on-board charger system) or may have multiple charging components on the vehicle to support an off board charger. For example, homeowners will have either an off-board charger installed at their residence or own an EV with an on-board charger, supplemented by a home connection device mounted on the wall.
In either case, the service organization must be qualified to examine the charger and the vehicle to determine which has malfunctioned. The customer will likely require the convenience of having the problem—be it vehicle or charger—diagnosed by the same service organization at the repair site. Repair authorization will be at the discretion of the customer.
The case study below discusses one utility’s plans for an EV service network:
Virginia Power (VP)
VP plans to develop a service network to support its customers’ EV chargers. VP will sell or lease chargers to EV owners in an effort to create a common infrastructure in its service territory, and has chosen a technical service company to provide charger service and repair. As the network evolves, service personnel will be located in markets with the highest EV concentrations.
A consumer’s request for service will begin with a call to VP’s 1-800 service hotline, and advice will be given over the telephone. If the advice does not solve the problem, the next step will be a service call. If the charger is still under warranty and the problem is diagnosed as a charger component failure, low-powered (level 1 or 2) chargers will be replaced. If the charger is no longer covered by the warranty, the customer can rent a replacement unit while the charger is being repaired at the service center. High-powered chargers (level 3), which are more difficult to exchange than level1and2 chargers, will likely be repaired on site.
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